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  • Writer's picturePersilient Company

Value in Retention


The cost of maintaining a current customer is typically lower than acquiring a new one.

Various studies and industry data suggest that acquiring a new customer can be anywhere from five to 25 times more expensive than retaining an existing one.


Selling to existing customers often has a shorter sales cycle because they are already familiar with your products or services. In contrast, acquiring new customers may involve a longer sales process, including lead nurturing and education.

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