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  • Writer's picturePersilient Company

Strategic Market Segmentation

Continuing the discussion In market segmentation, the goal is to determine if various subgroups have distinct objectives that justify offering different products or services from a corporation or its competitors.

While factors like age, race, profession, location, and family size may seem like natural segmentation criteria, they often serve as statistical categories rather than strategic segments. Simply having differences isn't sufficient; each segment must have unique objectives that influence how the corporation engages with the market.


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