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  • Writer's picturePersilient Company

The Zappos Effect: Elevating Customer Service for Sustainable Business Growth

In addition to a recent post about customer lifetime value and the importance of excellent customer service,

Their philosophy is built on the belief that a positive customer experience leads to repeat business, word-of-mouth referrals, and higher customer lifetime value. all of which contributed to its financial growth.

In 2009, Amazon acquired Zappos, recognizing the value of its customer service culture and its potential for long-term profitability.

Small businesses, especially, should always make customer service available.


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