One of the effects of an excellent customer experience is generating referrals.
The impact of a satisfied customer's referral is far-reaching. In essence, that customer becomes the living, breathing embodiment of your business within their personal and professional network.
They take on the role of a brand ambassador, promoting your products or services organically and authentically.
Referrals often lead to a network effect, where the original customer's referral sparks a chain reaction. The friends and family members who were initially referred to your business can, in turn, become satisfied customers and brand advocates themselves.
This exponential growth in your customer base can be traced back to that initial exceptional service experience that inspired the first referral.