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  • Writer's picturePersilient Company

Strategic Customer Insight: Beyond Identification to Continuous Engagement

Strategic customer analysis demands moving beyond choosing the most important customers.

Creating a continuous flow of customer information throughout your organization can provide you with a greater sensitivity to new competitive business designs that are suddenly appealing to buyers and to the changing decision-making environment within the customer.

Businesses that lack this level of continuous communication are too often left surprised when orders do not come in at the end of the quarter because the customer has chosen a competitor.

As a practice that we do at Persilient for our growing clients, every disposition of inbound calls that we receive is sent to them with detailed notes after every call in order for them to analyze the data and have a grasp of their customers while still maintaining their time to work on their tasks.


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