From 1900 to 1920, the customer's number-one priority in the automotive business was basic, reliable transportation. "Give me a car that works and that I can afford," the customer said. "I hear you loud and clear," said Henry Ford, who built the Model T. Customers responded.
By 1920, an estimated 22 million cars had been sold. Ford's market share went from nothing to 55 percent.
It became the undisputed leader of the automotive industry.
Providing a channel where customers can access customer service through phone calls has an impact on how they perceive your business, especially when they are greeted with enthusiasm and professionalism. They are much more comfortable providing feedback, which is more beneficial to the business, and it might just be the next big thing in increasing profit.
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