Customer Service in Retention and Referrals
If you're looking at ways to increase profitability, customer service is the best place to start. These are two factors to consider.
• Customer Retention: If a customer or client has had a great experience with the company, they're more likely to return, and the more loyal customers you have, the more your business can grow to its full potential.
• Referrals: Favorable recommendations through word of mouth stem from satisfied past and current clientele who have enjoyed exceptional interactions with your organization. They enthusiastically share their experiences with friends, family, and associates, and may even share glowing posts on their social media platforms praising your exceptional customer service. Consequently, these connections are more likely to be motivated to make purchases from your company. Word-of-mouth promotion frequently stands out as a company's most effective and cost-effective marketing method.