The main objective is to keep the customer satisfied, happy, or, better yet, excited.
Without this, customers are likely to become discontent and seek other providers.
When products or services are more complex, such as financial services, callers can become more frustrated with their own lack of understanding or control of the situation.
To avoid misleading, the best solution for the representative is to ask, "How can I help solve this problem" "What would you like me to do?", "What could make you feel better?" These questions seem like a no-brainer, or cliché, as some would call them, but you'd be surprised at the impact they can have on customer satisfaction.
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