Competitive Advantage through Knowledge

Peter Senge, the one who wrote the book, The Fifth Discipline, said, "The only source of competitive advantage in the future will be the knowledge that an organization contains and an organization's ability to learn faster."

CEOs are increasingly focusing on knowledge management as a critical organization competency.

One should always have knowledge of their customers and what the current trends are in their likes, dislikes, tastes, etc. By making communication channels available, this can be monitored and observed through customer interactions over the phone.