
CCMC conducted a recent national study about customer care and below are some of the findings:
• 17% Dissatisfied complainants tell twice as many people about their negative experience than satisfied customers do;
• Fully 66% of households experienced a product or service problem in the past 12 months;
• More than one-half of complainants indicated that they get NOTHING when they complain;
• 14% post their complaint at least once on social media, and social media users post on product/service experiences an average of 16 times a year;
• Businesses are risking a shocking $494 billion in revenue by doing customer care the wrong way
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