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  • Writer's picturePersilient Company

Crucial Insights: Unveiling the Impact of Customer Care on Business Success


CCMC conducted a recent national study about customer care and below are some of the findings:


• 17% Dissatisfied complainants tell twice as many people about their negative experience than satisfied customers do;


• Fully 66% of households experienced a product or service problem in the past 12 months;


• More than one-half of complainants indicated that they get NOTHING when they complain;


• 14% post their complaint at least once on social media, and social media users post on product/service experiences an average of 16 times a year;


• Businesses are risking a shocking $494 billion in revenue by doing customer care the wrong way

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