Accessibility: The Key to Customer Satisfaction and Advocacy
Lack of accessibility turns out to be the primary cause of customer dissatisfaction.
As mentioned in the previous post, 17% of Dissatisfied customers tell twice as many people about their negative experiences as satisfied customers do.
We should always do our best to attend to our customers, especially when they're having difficulties with our product or service, and make an outstanding impression.
These people have the capacity to be advocates for our business, which brings in more business. As Philip Kotler quoted, "The best advertising is done by satisfied customers."