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  • Writer's picturePersilient Company

The Heart of Customer Relationships


Genuine emotional connection cannot be robotic and must be discretionary based on the full range of circumstances observed by the representatives. Connections do not just happen. It is a conscious action during which representatives assess the situation, and the person over the phone then decides whether connection is both possible and desirable.


It is highly encouraged to build a certain connection with your customers or clients, as they can become a great source of referrals for your business. This is essential for small business owners

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